Tuesday, July 17, 2012

Social Media... Is it for you

I often have clients ask me, should I have a FaceBook Page? What about a Twitter Account? LinkedIn? YouTube? The answer I give them is Yes--IF you have time to work it.

What do I mean by "Work it"? Here's what it boils down to:

The Search Engine

A search engine is a program on the internet. They are run by a spider. No, not the kind that scared Miss Muffet, the digital kind. They got the name "spider" because of how they work. A search engine's spider(also known as a crawler) scours the internet, gathering data from every website out there. It then takes that data and compiles it into a large database. Each search engine's spider works in their own unique way, which is why your website will appear in different positions on each search engine.

Search Engine Optimization

Search Engine Optimization is where a company figures out what each engine looks for in their database, and customizes your website to cater specifically to that search engine, thus "optimizing" your website.

Social Media

So where does Social Media come in to play, and how do you "work it"? For an effective Social Media campaign, you need your posts, tweets, articles, etc. to reinforce what you have already stated on your website. This means that if you have a website that sells widgets, you don't want a FaceBook Page that only talks about what you did last tuesday. Now, granted, you need to keep up the personal aspect, but it needs to stay professional (don't put that you brushed your teeth, although you should still brush them).

For example:
  • I had a great lunch today with one of my clients: Joe Smith! (Good)
  • People can be real mean sometimes, I can't stand it!! (Bad)
  • It is a beautiful day today, great day to go to the beach! (Good)
  • I had eggs, bacon and milk for breakfast, got indigestion. (Bad)

Try to stay positive, remember, potential clients will read this stuff, and they will gather their first impression based on what you post there. Along with personal posts, you should occasionally post special offers, completed projects, and updates about your business. I say occasionally because your potential clients will ignore you if all they see is Ad after Ad in your status. I would say no more than monthly on your offers (unless you are a food service, then you can do daily, people love food)

So are you using your Social Media? Need advice? Set up a Consultation today! Call us at (661) 727-3375. We can also do the initial setup and configuration for you at a surprisingly affordable rate.

Enter to win a $10 Starbucks Card!

We want to increase our total Facebook Page likes to 100! So we are offering the following promotion:

  • Step 1) Like our FaceBook Page
  • Step 2) Share our page with your friends
  • Step 3) Get your friends to like our page

On the day that our total likes reaches 100, we will draw 5 winners from anyone who has liked our page up to that day. We will post the winners that same day with instruction on how to claim your Starbucks!

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